Privacy Policy – Travera

About this privacy policy

This privacy policy describes how TR Media AB and its subsidiaries Jokersystemet AS and Travera AB process personal data. We explain what data we process, why we process it, how long it is retained and what rights you have.

Which parts of this policy apply to you depends on the services you use and the contact you have with us.

Who is responsible for your personal data?

Responsibility as data controller is divided between the companies covered by this policy:

TR Media AB, company registration number 5560785114, is responsible for processing personal data in the company's products and services, including Travronden, Spelvärde, Köpandel, Tackarr, Storavinster, Travfakta, TR Studio, TR Bild and Jokersystemet in Sweden. This responsibility includes, for example, managing customer accounts, subscriptions, orders, customer service, marketing, events, advertising sales and recruitment.
Travera AB, company registration number 5592551518, is responsible for processing personal data on Travera.se. This responsibility includes, for example, registering and administering customer accounts, identity checks, bidding, purchases and sales, payments, customer service, marketing and managing blocked accounts.
Jokersystemet AS, company registration number 813168812, is responsible for processing personal data on Jokersystemet.no. This responsibility includes, for example, managing customer accounts, orders, use of the service, customer service and marketing.

TR Media AB and Jokersystemet AS are joint controllers for certain processing activities in the shared customer database. This is described in the section entitled “Joint controllership”.

You can contact us at info@trmedia.se if you have questions about the processing or need help contacting the responsible company.

Editorial activities and journalistic purposes

TR Media conducts journalistic activities. The GDPR and supplementary Swedish data protection legislation do not apply to the extent that their application would conflict with the Swedish Freedom of the Press Act (tryckfrihetsförordningen) or the Fundamental Law on Freedom of Expression (yttrandefrihetsgrundlagen). Processing for journalistic purposes is also subject to specific exemptions from large parts of the data protection rules.

This may include editorial research, handling news tips and publication. For our other processing of personal data, such as subscriptions, customer service and marketing, we comply with the GDPR and other applicable data protection legislation.

When do we process personal data?

We process personal data in various situations, for example when you:

take out a subscription
order printed materials (for example Travronden, race programmes or Einars hästkalender)
attend our events
subscribe to newsletters
order digital services
book an advertisement
use our digital products
visit our social media channels
send tips to Travronden
contact customer service
contact us by email or telephone
apply for a job with us
visit our office
may be interested in our products
commission TR Media to carry out work
enter one of our competitions
bid on, sell or buy an item on Travera.se
are active in the sport
are an owner or breeder

What personal data do we process?

The data we process depends on the service you use and why the data is needed. We do not process all the data listed below about every person who comes into contact with us.

First and last name
Alias
Username
Password
Postal address
Delivery address
Billing address
Email address
Telephone number
Postal town
Country
Company
Company registration number
Personal identity number
Customer number
Direct debit/bank account
The last four digits of the credit card number
Transactions
Subscriptions
Commission agreements
Purchases
Bidding history
Sales
Image of an identity card
Information you have submitted by email, for example to customer service
Newsletter open rate
Clicks in newsletters
Preferences in our digital products
Activity while logged in
Photos and video
Social media activity – read more about social media below
Competition statistics
Home racecourse

You can read about our use of cookies and other tracking technologies in a section further down in this policy.

Purposes of processing and legal bases

Delivering newsletters you have chosen to subscribe to (contract)
Sending text messages containing offers (contract)
Organising events (contract)
Providing access to TR Media's digital products (contract)
Making the e-newspaper available (contract)
Managing advertisements (contract)
Distributing physical products such as Travronden, race programmes and Einars hästkalender (contract)
Printing physical products such as Travronden, race programmes and Einars hästkalender (contract)
Managing subscriptions to physical products (contract)
Publishing information about sellers and buyers on Travera.se (contract/legitimate interest)
Enabling sales and bidding on Travera.se (contract/legitimate interest)
Publishing information about betting system creators on köpandel.se (contract)
Handling applications to become a betting system creator on köpandel.se (legitimate interest)
Using a voluntarily provided alias and image in our digital products, such as Jokersystemet (legitimate interest)
Managing email, communications and documents (contract/legitimate interest/legal obligation)
Recruiting employees (legitimate interest)
Receiving tips for Travronden (legitimate interest)
Marketing TR Media's and its subsidiaries' own products by email, telephone and post (legitimate interest) – you can read more about direct marketing below
Customer service (legitimate interest)
Email and telephone contact (legitimate interest)
Connecting the CRM system to Meta Business Suite to create and update audiences based on existing customer relationships (legitimate interest)
Competitions and advertising on social media (legitimate interest) – you can read more about social media below
Allowing customers to invite others to collaborate in Jokersystemet (legitimate interest)
Managing prospective customers and email addresses (legitimate interest)
Managing potential advertising customers (legitimate interest)
Offering additional services from parties other than TR Media, such as Agria insurance when you buy a horse on Travera (legitimate interest)
Tracking newsletter open rates and clicks (legitimate interest)
Monitoring activity logs in our digital products (legitimate interest)
Preparing personalised offers based on profiling (legitimate interest) – you can read more about profiling below
Following up on transaction data (legitimate interest)
Digital development (contract/legitimate interest)
IT operations (legitimate interest/contract)
Capturing images and video using surveillance cameras when you visit our office, to deter burglary and theft (legitimate interest)
Publishing photos, video and names on social media such as LinkedIn and Facebook, for example in connection with our events (legitimate interest)
Customer surveys (legitimate interest; participation is voluntary)
Processing sports data for further refinement and sale (legitimate interest)
Receiving payments, for example by invoice, Swish and card (contract)
Making payments (contract)
Handling debt collection cases, unpaid amounts and similar matters (contract/legitimate interest)
Managing contracts (contract)
Conducting audits (legal obligation)
Archiving (legal obligation)
Tracking purchase and payment history (legal obligation)
Handling rights under the GDPR (legal obligation)

Tailored offers based on profiling

At TR Media, we want you, as a customer, to get the most out of your experience with us. We therefore want to be able to provide you with personalised offers and relevant information tailored specifically to you.

TR Media will process your personal data to analyse your purchasing behaviour and your behaviour in TR Media's digital products. The purpose is to learn more about you as a customer and about our customers in general, and to improve our offers to you through profiling.

For the same purposes, we may also process any personal wishes or preferences you have shared with us, such as information about which of our products you prefer or whether you are interested in sport, betting or both. We may analyse your previous purchases or the products you have placed in your shopping basket. Based on this information, we send you targeted messages.

At TR Media, we place great importance on respecting and securely processing your personal data. It is important to us that you, as a customer, receive information and offers that you find relevant. We base this processing of your data on legitimate interest.

If you have questions about how the profiling process works, you can contact us. You can object to our profiling for marketing purposes at any time by contacting us. We will then stop profiling for marketing purposes. You can also end our profiling associated with our services by cancelling the service.

Hästsportens bildarkiv

TR Media is commissioned to administer Hästsportens bildarkiv, the equestrian sports image archive, for Svensk Travsport (company registration number 556945-5354).

Most image rights in the archive are owned by Svensk Travsport, but TR Media also makes images available in the archive after a certain delay and is therefore also a rights holder.

Svensk Travsport and TR Media are each separate data controllers for the images and videos in the archive to which they own the rights. When someone purchases the right to use an image or video, the purchaser becomes the data controller for that use.

The Swedish Freedom of the Press Act (tryckfrihetsförordningen) and the Fundamental Law on Freedom of Expression (yttrandefrihetsgrundlagen) apply to news publication and artistic use, while the GDPR applies to other uses.

Customers who gain access to the image archive accept these contractual terms: https://bild.trmedia.se/txt/sv/terms.html.

Work TR Media carries out for customers

When TR Media processes personal data on behalf of a customer, TR Media acts as a data processor. The customer is then the data controller, and TR Media processes the personal data in accordance with the customer's instructions and the applicable data processing agreement.

Social media and audience-targeted marketing (legitimate interest)

TR Media uses social media to market our own and our subsidiaries' products and services, reach new and existing customers, run competitions and encourage visits to our websites and digital services.

When you visit or interact with our social media channels, we may process data such as your name, username, contact details and information about how you interact with our content.

We may also use contact details from existing customer relationships to create and update audiences in social media advertising tools. We do this to show more relevant marketing to existing customers and to reach people who may be interested in our products and services.

The processing is based on TR Media's legitimate interest in marketing and developing our business and communicating with existing and potential customers. You always have the right to object to the processing of your personal data for direct marketing.

Cookies and other tracking technologies

In TR Media's and its subsidiaries' digital services, we use cookies and other tracking technologies to give you the best experience of our products. You can read our cookie policy at the link below. You can also adjust your own settings for cookies and other tracking technologies: https://www.trmedia.se/cookiepolicy.

Who do we share your personal data with?

TR Media and its subsidiaries may share personal data with external parties, meaning suppliers and recipients outside TR Media and its subsidiaries, for the purposes described in this policy. These may include suppliers providing IT operations, customer administration, distribution, payment services, marketing and digital development.

When a supplier processes personal data on our behalf, we enter into a data processing agreement that governs the processing and protection of the data. The supplier may then only process the data in accordance with our documented instructions.

Other recipients may be independent or joint controllers for their processing. Sharing between TR Media and its subsidiary Jokersystemet AS is described in the section below.

We may also disclose data to public authorities when we are legally required to do so.

Shared database for TR Media and its subsidiary Jokersystemet AS

TR Media includes the companies TR Media AB and Jokersystemet AS, among others. TR Media offers services relating to harness racing and betting, including the following services: travronden.se, travrondenspel.se, köpandel.se, spelvärde.se, jokersystemet.se, storavinster.se, travfakta.se, trmedia.se and överodds.se.

Jokersystemet AS also offers services relating to harness racing and betting. The following service is currently offered: jokersystemet.no.

TR Media AB and Jokersystemet AS have a shared database and work together to improve their services and products. The shared database is administered by TR Media AB. TR Media AB and Jokersystemet AS are joint controllers for the processing of personal data in the database.

Processing personal data within and outside the EEA

Some of our suppliers are established outside the EU and the EEA (European Economic Area) and will therefore access and process your personal data from there. If suppliers are established outside the EU/EEA, TR Media requires transfers to comply with applicable data protection requirements, such as the GDPR. In such cases, we must ensure that there is an appropriate legal basis for transferring personal data outside the EU/EEA, for example through a European Commission decision that the country concerned ensures an adequate level of protection, or through appropriate safeguards. Examples of such safeguards include Binding Corporate Rules (BCR) or Standard Contractual Clauses (SCC).

You can read more about Standard Contractual Clauses here: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en.

How long do we retain personal data?

We retain your personal data for as long as it is necessary for us to fulfil our obligations, meaning to deliver the service or product, issue invoices, handle complaints, GDPR-related questions or claims, and similar matters.

When you are a customer, TR Media retains your personal data until you ask for it to be deleted, but for no more than three years after the customer relationship has ended.

If you have purchased a subscription to a product, such as an annual subscription to Travronden, the customer relationship ends when the subscription has ended or at the last login.
If you have purchased a multi-use pass for a product, such as Spelvärde's multi-use pass, the customer relationship ends when all uses have been redeemed or at the last login.
If you have made a one-off purchase of a product, such as Spelvärde's V75 tips, the customer relationship ends after your last purchase or your last login.
If you have used a free product, such as Joker Sport, the customer relationship ends after your last login.
If you have subscribed to digital newsletters, the customer relationship ends when you unsubscribe (opt out).
If you have attended an event, the customer relationship ends when the event has concluded.
If you have purchased advertising space, the customer relationship ends when the last agreed advertising campaign has ended.
If you have been identified as a potential advertising customer without a customer relationship being established, your personal data is deleted no later than twelve months after the last documented contact.

Specific retention periods for Travera

Data necessary to administer your Travera customer account is retained for a maximum of four years from your last sale, purchase, bid or login, whichever occurred most recently.
For blocked accounts, we retain the data necessary to maintain the block and prevent it from being circumvented. This data is retained for a maximum of ten years from the date of the block and is deleted earlier if it is no longer necessary for this purpose.

If you have applied for a job with us, your data is held by the person responsible for recruitment and is not shared further without approval. TR Media retains this data for a maximum of twelve months.

If you contact us through customer service, we retain the data for three years. All other email is automatically deleted after five years. Individual emails with clear value may be retained for longer.

We also need to retain certain data for longer to meet the requirements imposed on us by applicable law. In such cases, we delete customer data that is not necessary to comply with, for example, the Swedish Accounting Act (bokföringslagen), and retain only the data required for financial traceability.

Your rights

Where the GDPR applies, you have the right to information about our processing and access to the personal data we process about you. You may also request that inaccurate data be corrected and, subject to certain conditions, that data be deleted or processing restricted.

If the processing is carried out by automated means and is based on consent or a contract, you have the right to data portability under certain conditions. This means that you can receive the personal data you have provided to us in a structured, commonly used and machine-readable format and, where technically feasible, have it transferred to another data controller.

Where we base our processing on a balancing of interests/legitimate interest, you have the right to object to the processing. Where processing is based on consent, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing that took place before consent was withdrawn.

Contact us at info@trmedia.se or send us a letter. We will respond to your request without undue delay. You may be asked to confirm your identity so that we can fulfil your request.

You have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten). You can read more about how to do this in the section further down in this policy.

Objecting to direct marketing

If you no longer wish to receive commercial information and offers from TR Media, its subsidiaries or, in certain campaigns, our partners (following your explicit approval), you can ask us to stop using your personal data for these purposes. We will then stop doing so without delay.

The right to be forgotten by Google

As a general rule, TR Media does not delete published articles. If there are compelling or exceptional grounds, you can contact the responsible publisher for the brand concerned to have the matter assessed. The decision cannot be appealed. If you do not want articles published on, for example, Travronden to appear in search results, you can contact Google. Read more here: https://support.google.com/legal/answer/10769224?hl=sv&ref_topic=4556931.

Surveillance cameras

TR Media has two surveillance cameras to prevent burglary and criminal activity and to manage incidents when the alarm has been triggered, allowing alarm response personnel to monitor the premises. Recordings are retained for three days to allow investigation and preservation of evidence if irregularities are discovered afterwards. The recordings are then deleted.

Links

TR Media's websites contain links to other websites. This policy does not apply to those websites. You should read their privacy policies before providing your personal data.

Security

No technical system is completely protected against intrusion. TR Media implements appropriate security measures, particularly technical and organisational measures, to protect your personal data against accidental loss, destruction, misuse, damage and unauthorised or unlawful access.

Complaints

You have the right to lodge a complaint about our processing of personal data with:

Integritetsskyddsmyndigheten
Box 8114
104 20 Stockholm

Telephone: 08-657 61 00
Email: imy@imy.se

You can find information about how to proceed here: https://www.imy.se/privatperson/utfora-arenden/lamna-ett-klagomal/.

Changes to this privacy policy

This privacy policy is updated on an ongoing basis.

Last updated: 1 October 2026.

Contact

If you have questions about our privacy policy or our processing of personal data, you are welcome to contact us on 08-564 820 00 or at info@trmedia.se.